ISM JAN 29 - FEB 1, 2012 The world’s biggest confectionary trade fair ISM - world's biggest confectionery trade fair The world’s largest confectionery trade fair. The world’s most important confectionery trade fair. More than any other event, ISM is the engine that generates momentum for the international confectionery world – by presenting all the important new products, trends and themes. Welcome to ISM 2011! For visitors ISM: No. 1 in Sweets. ISM is therefore conceived as an international platform for supplier and bulk buyers in the sweets and biscuits industry. Its two basic principles are: restriction of products to the relevant items visitors restricted to wholesalers and major buyers. Global overview: Due to the great numbers of international exhibitors, you can quickly obtain a comprehensive overview of the worldwide range of available products. And this in the space of only four days! Important trends: ISM is the source of momentum for the confectionery sector and focuses on all the trends and topics that are of importance – from pricing and the organic boom to new taste sensations. Clear concept: The successful trade fair concept is customised to meet all your needs. Here you will only find ready-to-sell products from all the relevant areas. Good reasons for ISM Innovations, ideas and momentum: As a showcase for new products and a trend barometer, ISM focuses on all the products and developments that are important for the international confectionery industry. Nowhere else can you so quickly gain such an extensive overview of the global competition and all relevant future issues. A concept tailored to meet your needs: ISM’s concept is tailored to exactly meet all your needs and the requirements of the trade, thus bringing together the sector’s supply and demand in a targeted manner. Strict limitation of products: ISM concentrates on relevant articles. Only those end products that are destined for the retail trade are displayed. Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers. Ideal dates: The early dates of the fair at the beginning of the year mean that all seasonal business can be taken into account and optimally planned. ISM. A sweet experience. There are plenty of reasons to join us FOR THE ISM COLOGNE Trade Fair . You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S. Put simply, if you want to tap into the vital European business market, you need to be at the ISM COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists! So what are you waiting for? CLICK HERE TO SPEAK WITH OUR TRADE SHOW TRAVEL SPECIALIST!!!